Investigating The Influence Of Cultural Factors On Consumer Behavior In The Digital Era

Abstract

This research examines the influence of cultural factors on consumer behavior in the digital era. The study investigates how cultural values, norms, and practices shape consumers' attitudes, preferences, and purchasing decisions in the context of online shopping and digital marketing. By conducting surveys and analyzing consumer data from multiple cultural backgrounds, the research provides insights into the interplay between culture and technology-mediated consumer behavior. The findings contribute to a deeper understanding of cross-cultural consumer dynamics in the digital age and offer implications for marketers targeting diverse markets.