Effects of Corporate Social Responsibility on the Purchasing Behavior

Abstract

Published research is inconclusive about the influence of corporate social responsibility (CSR) on consumer behavior. This research examines the relationship between CSR and entrepreneurial skills (HE) for consumers in Bogotá. Likewise, their willingness to pay generated by the presence of each of these variables in the management of the company responsible for the product was estimated. An experimental design was carried out through a discrete choice model, to test the relationship between CSR and HE on consumers' purchase intention, and establish their willingness to pay (WTP) for the presence of certain social attributes. From the above, it was found that some CSR initiatives, along with some HE, had a significant impact on socially responsible consumption decisions and consumers' WTP.