Digital Intelligence Is An Absolute Necessity To Implement Digital Transformation Strategies

Abstract

The current research focuses on contemporary topics that are considered as entry into the digital world characterized by increasing innovations and constant competition, namely (digital intelligence and digital transformation strategy). The research population included individuals working in the (FBI) bank and the research sample was 60 questionnaires that were subjected to statistical analysis. The problem of the research lies in the lack of awareness by many contemporary organizations of the importance of understanding, absorbing and adopting the digital intelligence approach in order to implement a successful digital transformation strategy and clarifying these variables in a comprehensive manner so that those interested in digital transformation understand the ideas related to the current research variables. The research assumes a correlation and a significant impact of digital intelligence on the digital transformation strategy. The most important conclusions of the research support the hypotheses of correlation and impact between the research variables, and there is a significant impact of digital intelligence on the digital transformation strategy. The most important recommendations that the research came out with are that digital intelligence is an absolute necessity to implement a successful digital transformation strategy for any organization seeking to carry out digital transformation.